berlin packaging has been awarded in the Pac Global Awards 2023, which recognize the design talent and innovation of packaging brands from around the world. The Berlin Packaging project of the whiskey El Bocoy, by José Páez, developed for the Spanish distillery God Baco Cellars, has been awarded as Best in Class in the Brand Marketing, Premium category | Luxury.
Andrew Sanguinet, Director of Design at Berlin Packaging EMEA, commented: “It is an honor to be awarded among other world-renowned teams and by such a respected jury. Our design teams in Seville and Milan collaborated to develop each element of this project for Bodegas Dios Baco. We are proud that our team has built every detail from scratch. It is a testament to Berlin's hybrid capability and expertise."
For José Páez's El Bocoy whiskey, Berlin Packaging's mission was to help Bodegas Dios Baco create a brand and packaging in keeping with the high quality of the product. Berlin Packaging centralized the entire work process for the client: the Milan design team designed and developed the glass structure, while the Seville team developed the brand along with the custom closure and canister.
The El Bocoy project by José Páez combines tradition and aesthetic trends in a single product, making it attractive to the youngest public without losing the connection with its traditions, heritage and origins. The bottle It is characterized by a modern graphic line, which does not hide the product but enhances it. Also, added a custom closure in the shape of a wooden barrel carved and stained to give it a slightly vintage look. He canisters, lightweight and recyclable, made of cardboard and metal, follows the graphic line of the bottle and completes the packaging.