The Best! N Food Awards have awarded a bronze in the category of best Branding & Packaging to the winery Viña Almirante Yet the Roberto Núñez Studio agency, from Barcelona. The project worthy of recognition is the rebranding of Vanidade, a Albariño wine of the DO Rías Baixas.
Vanity is a wine that ironic about today's society, offering an experience to the user through a game with scratch ink. The proposal establishes an emotional connection with the consumer, turning the product into an object of entertainment, reflection and complicity.
In the back of the label, the winery itself ironizes on the vanity of its product, a courageous approach that connects with the consumer and highlights the quality of the product.
Viña Almirante is a Galician winery made up of a great team of winegrowers, the famous Portas emotion cartographers.
