In 2021, brandsummit celebrates its seventh anniversary with the design of the packaging of a craft beer from Alegría beers.
The design of the labels of this new Limited Edition It is inspired by loyalty cards and allows them to interact with it, giving each bottle a personalized touch. The objective was to capture the close and trusting relationship that unites them with their clients and each smile that is sealed marks the seven years they have been Food Design Thinkers.
There are two different beers, with two different containers, creating the same visual.
The project has had the collaboration of Seal, company of custom stamps made manually and with a sustainable identity, and with Etygraph, Valencian company of labels with which they collaborate on other projects.
