Brandsummit develops the packaging for El Paeller

January 4, 2021

The concept of 'The Paeller', with the teacher Rafa Margos to the stove, it was clear: eat wood-fired paella at home and in just 18 minutes.

With an existing identity and name, from brandsummit gave depth to the branding of the brand. They created a range of graphic identity resources with elements inspired by the paella, firewood and fire, in addition to the design of illustrations present in the the packaging, labels as a closure of the product and selection of secondary fonts.

The pack consists of the box, the can that contains the broth with all the flavor and aromas, product of the sauce made with a wood fire, accompanied by its bag of rice, variety J. Sendra DO Arroz de Valencia. A unique and simple gastronomic experience, to cook at home, following the roadmap that accompanies the product.

An in-depth branding process for El Paeller, commissioned by the Valencian agency La Mujer del Presidente, which they completed with the design of a functional and aesthetic container in three variants, Valencian Paella, Vegetable and Rice Paella from Señoret.

Photographs: El Paeller

You may be interested in continuing reading ...

Translate »