roar, leader in Portugal in the sector of seafood, he just launched his new packaging to the market for ranges brash y Brasmar Selection. With this update of the commercial image, brash aims to convey the essence and deep connection with the sea and the quality of its products, valuing the importance of responsible fishing for the brand. In the new visual identity of the ranges, the logo from Brasmar, allowing the brand to be more easily identified on the shelf.
With this rebranding, Brasmar also intends to offer a more up-to-date image, to improve the information transmitted to consumers in terms of the nutritional and healthy characteristics of the products, and to adapt to new market trends.
Brasmar and Brasmar Selección present differentiating elements that facilitate their identification on the shelf. The Brasmar range uses a sky blue wooden background in the packaging. The Selección range, aimed at products selected for their quality and origin, has a dark blue wooden background.
The packs of both ranges also recognizable and differentiating common elements that create visual links between them and reinforce the association with the sea; This is the case of the rope traditionally used in fishing activities that appears on all the brand's packaging.
At the same time, the identifying stamps of the different products were updated, allowing the consumer to differentiate the characteristics of each one. In the same creative line, the icons that show health and nutrition information are renewed.
