Cachaça Capucana / Estal Packaging

16, March, 2015

Estal Packaging began marketing the original packaging design for the popular Brazilian drink 'Cachaça Capucana' a year and a half ago. It is a bottle with sinuous shapes reminiscent of sugar cane

Estal Packaging began marketing the original packaging design for the popular Brazilian drink 'Cachaça Capucana' a year and a half ago. It is a bottle with sinuous shapes that are reminiscent of those of sugar cane, where its content comes from.
The stopper is intentionally oversized in wood, which evokes the natural origin of Cachaça and adds warmth to the pack. The exceptional size of the cap prolongs the continuity of the shape and crowns the whole, making the bottle stand out from other beverages in its class. As for the marking, it is based on a gradient ivory paint that softens the transition of the packaging materials and, at the same time, reveals its content, providing a unique character to the pack.

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