Direct marketing campaign carried out by the community for Hiscox

8, April, 2013

"Do not open the door to surprises" is the slogan of the campaign devised by the communication agency lacomunidad to publicize the service of advice and verification of risks for high net worth of the insurer Hiscox. This is a direct marketing campaign aimed at your insurance brokers that is based on a clever creative idea and the wow factor. The campaign has had the expected effect, with an immediate reaction and response from the brokers. The creativity carried out is a cardboard house folded inside an envelope where it reads "Do not open the door to surprises." When you open the envelope, the house unfolds and jumps from inside, seeking the astonishment of the corridor. Valuable information is provided on the various sides of the house and on the envelope on the risks that may affect the home of a large estate, the increases in reconstruction costs or the revaluation of works of art or other valuable objects in recent years. years. The envelope also includes an information brochure on the free risk assessment service offered by the insurer.

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