Carinsa Group presented the Chemistry Perfume by Carinsa, an olfactory creation developed in homage to Expoquimia's 60th Anniversary, of which it has been the official perfume.
During the Gala Dinner of the event, which took place in a unique and singular space: the Oval Room of the Museu Nacional d'Art de Catalunya (MNAC), the fragrance was presented to the more than 700 attendees who participated in the event, including businessmen, managers and institutional, social and economic representatives linked to the chemical industry.
The initiative was born with the aim of highlighting the role of chemistry as a driver of innovation, progress and social well-being, through a proposal that connects science, creativity and emotion from the universal language of perfume.
"Chemistry is part of our essence as a company and our history. We wanted to create a fragrance that could represent everything chemistry brings to society: innovation, transformation, well-being, and the ability to improve people's lives.", Explain Denia Martínez, vice president of Grupo Carinsa.
The perfume that interprets chemistry through the senses
Developed by the team of perfumers at Grupo Carinsa, the Chemistry Perfume by Carinsa is born from the combination of natural raw materials and aromatic molecules, in a creative exercise that seeks to reinterpret the values associated with modern chemistry: precision, research, transformation and the ability to generate new experiences.
The olfactory composition is structured through citrus and spicy top notes of bergamot, lemon and pepper; a floral and aromatic heart with jasmine, lavender and vanilla; and a warm and persistent base of patchouli, vetiver, musk and benzoin.
"With this perfume, we wanted to translate scientific concepts into emotions and sensations. Each accord of the perfume represents a phase of that research and transformation process that is part of our way of understanding innovation, bringing to light the essences and chemistry, which are invisible, but create very real connections,” he says. Vanesa Martínez, CEO of Grupo Carinsa.
Day at Carinsa
Grupo Carinsa celebrated the "The Essence of Chemistry" event on May 21st at ESENCIA Carinsa (Barcelona).
The meeting brought together leading figures from the institutional, academic and scientific fields, including Carles Navarro, president of the Expoquimia Organizing Committee; Joan Sansaloni, vice-dean of the Official College of Chemists of Catalonia; Claudi Mans, emeritus professor of Chemical Engineering at the University of Barcelona (UB); Àurea Rodríguez, corporate director of Eurecat; Rosa Arias, CEO and founder of Science for Change; and Maria Sarret, dean of the Faculty of Chemistry at the University of Barcelona (UB).
Representatives from the business sector and young talent also participated, including Albert Puigpinós, Head of Fragrance R&D Projects at Grupo Carinsa; Salvador Borrós, Director General of the Sarriá Chemical Institute (IQS); Álvaro Salinas, a Chemistry student at IQS; Joan Sansaloni Gil, a prospective student at the same institution; biologist and science communicator Laia Ribas; Jordi Valls and Marjolaine Degré, Senior Aromalogists at Grupo Carinsa; and Vanesa and Denia Martínez, CEO and Vice President of Grupo Carinsa, respectively. Also in attendance were Xavier Pascual, Director of Expoquimia, and Eva Aramendia, Project Director of the fair, with whom Grupo Carinsa developed the idea for the Perfume of Chemistry by Carinsa.
The day was structured around several discussion panels focused on the role of chemistry in industry, the promotion of talent and training, as well as its ability to generate innovation and contribute value to society.
The program also included a participatory experience in which attendees helped define the raw materials that would inspire the Perfume of Chemistry by Carinsa®, reinforcing its collaborative dimension and its link with the sector itself.
During the day, a first preview was also presented of The Chemistry SuitcaseThis initiative, promoted by the Official College of Chemists of Catalonia, with the support of universities and companies in the sector, aims to bring chemistry closer to primary and secondary school students through educational materials and experiences that present it in a practical and engaging way.
"Chemistry needs to continue sparking curiosity among young people and showcasing its full transformative potential. Initiatives like The Chemistry Suitcase are fundamental to building the scientific talent of the future.“Denia Martínez points out.
Within this same framework, the creation of a Suitcase of ScentsDeveloped by Grupo Carinsa, this educational tool will allow users to discover, understand, and experience the world of aromas and fragrances from a sensory and educational perspective.
"It is important for new generations to understand that chemistry is not only found in laboratories, but also in many of the solutions that improve our daily lives and our well-being.“,” concludes Vanesa Martínez.
