carmel gin, canarian gin belonging to Arehucas Group of Companies, change your image in 2021 by adapting your the packaging to the new times without losing its essence, with a new bottle much more current and fresh.
Carmela gin is a gin flavored with natural extracts of tropical fruits that indicate its island origin. The new image of this guava and mango gin born in 2016 is committed to a format inspired by a happy, avant-garde, young and daring universe.
With this change in packaging, the brand has sought to highlight the uniqueness of Carmela gin within the current universe of gins. The evolution of his image began with the logo, eliminating artifice and creating a more current image. Refering to bottle, the brand looked for a model that had personality and was light. Starting from a painted bottle and without wanting to lose this particularity, they sought to gain naturalness and for the liquid to be seen, thus highlighting another characteristic of Carmela Gin, its slightly salmon orange color.
The inspiration for the graphics is based on a fun, experiential and risky universe; a unique world of cheerful colors, dynamic color combinations and vital shapes; a world of exotic fruits.
