CCL Label opens a new labelling centre for wines and spirits in Italy

November 13th 2024

CCL Label

CCL Industries opens a new production center in Novi Ligure, in the north of Italy, dedicated mainly to the local industry of drinks and spirits.

Reinhard Streit, Vice President and General Manager, Food & Beverage, said: “We are looking forward to expanding our presence in Italy, bringing our expertise from our global production network to a local level. We see great potential in serving world-renowned wine and spirits brands locally, where there is a high demand for high-quality, highly embellished labels. CCL has always been a leader in fine product decoration and cutting-edge printing technology, so this is a great fit for the region.”

CCL will produce Self-adhesive labels with plenty of embellishments for the wine and spirits industry. “From holographic features to unique label designs with embellishment layers and custom or interactive labels, anything is possible to produce a label that helps our customers highlight their products on the retail shelf. Effective, high-quality labeling can be a game-changer in terms of driving sales and generating excitement around products,” Streit adds.

“Of course, sustainable label options will play an important role, as design for recycling is key to helping brands meet the targets that the upcoming Packaging and Packaging Waste Regulation (PPWR) will impose in the coming years. Our family of sustainable labels enables brands to reduce, reuse and recycle with labels that have a lower carbon footprint, support recycling through innovative adhesive technology or contain recycled content,” he says. Barbara Chittaro, Business Development at Wine & Spirits Italy. “The Italian plant can serve customers with medium and large runs and will provide pre- and post-sales support by leveraging the extensive experience of our extensive international networks of production plants,” he adds.

The new production facility will feature the cutting-edge design of CCL Food & Beverage plants around the world, including an innovative art department with a printing ink kitchen. The building will be equipped with energy-efficient and renewable features such as solar panels and the latest air filtration and air conditioning technology. Specific continuous unwinding and rewinding systems have been installed to eliminate reel changeover times and achieve a significant reduction in waste even in fragmented production.

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