Suntory Beverage & Food Spain (SBFS) has reached an exclusive distribution agreement for CelsiusThis agreement will bring the fastest-growing energy drink brand in the United States to Spain. The deal, signed between Celsius's subsidiary, Celsius Live Fit International DAC, and SBFS, will make Celsius available in grocery and convenience stores starting in March.
Born in the world of fitness and created to complement active lifestyles, Celsius is sugar-free, provides seven essential vitamins, and offers refreshing flavors with a distinct fruity profile.
“We are very excited to be able to offer Celsius to Spanish consumers and accompany them in an active lifestyle,” says Garrett Quigley, president of Celsius International. “We want to continue driving our international growth and respond to the growing demand for functional and 'better-for-you' alternatives within the energy drink category, a trend we observe both in Spain and globally.”
Following its recent launches in markets such as Australia, France, and the United Kingdom, Celsius is now arriving in Spain. To support this strategy, Celsius has chosen SBFS, a soft drink company that is part of the Japanese Suntory Group—a global leader in the consumer goods sector—as its exclusive distribution partner in the Spanish market.
“Thanks to the solid evolution of our brands, we are a consolidated partner to support the development of CELSIUS®", Points out Javier Valle, General Manager of SBFS for the Iberian market. And he adds:At SBFS we continuously research and innovate to meet consumer needs, and with CELSIUS® We've expanded our portfolio to offer you more options. This represents a great growth opportunity for our customers and a unique chance to further strengthen our beverage offering.”
With this alliance, Celsius reinforces its international presence, while SBFS continues to strengthen its beverage portfolio, which includes brands such as Schweppes, La Casera, Trina and Sunny Delight.
The initial assortment in Spain will include some of the brand's most popular flavors, including Sparkling Mango-Lemon, Sparkling Raspberry-Peach, Sparkling Strawberry-Watermelon and Sparkling Kiwi-Guava.
