Chanel launch your new product The Beiges with an elegant compact in an extra large format. Within the framework of his long collaboration with the brand, texen has reinvented its industrial approach in partnership with roctool. The challenge was to offer an aesthetic faithful to the design codes of the object and in accordance with the demanding requirements of Chanel, especially with regard to ecological design.
For this launch of a 10cm x 10cm format, one of the largest in the range, Chanel chose a rPET food safe Taking into account the technical limitations of the raw material, it was important to pay special attention to the aesthetics and the ecodesign of this thin-walled compact with a particularly difficult-to-assemble hinge.
Faced with these multiple challenges, Texen spent 18 months investing in R&D, industrial capacity, and rebuilding conventional logistics capabilities. This optimization work covered the entire value chain: from supplying the Recycled material, the use of a high solids varnish and the group's investment in BESTT technology.
La BESTST technology – for Beauty Experience Sensation Surface by texen – allows the sublimation of the material. Optimizes part manufacturing, including ultra-thin parts, giving them super-premium aesthetics and sheer brilliance. The Texen Laboratory has dedicated teams to create prototypes that resemble industrial models. This technology solves, among others, the limitations linked to recycled materials.
