Poolside is a new brand of drinks hard seltzer, soft drinks with a touch of alcohol, with a name like Poolside, Vibranding It was clear to him and he chose a modern and simple typography, bright and young colors and fresh and suggestive visual elements: palm trees that take us to summer and to the place of origin of the drink (Californian beaches) and an imagotype based on a P stylized based on waves that allude to water, both from the sea and from a pool (in addition, the P also resembles a heart, a symbol of vitality, positivity and, of course, love).
The composition is clean and bright. The categorization by flavors, clear: Lime (lime), lime green; mango, orange; Wild Berry (blackberries), purple. The properties of the drink (calories, alcohol level, gluten free, natural aromas...) are presented in the year very clearly.
Silver Award Muse Design Awards 2021 Best Wine, Beer & Liquor Packaging.
