Cheetos®, brand of snacks D.E.PepiCo, launch the new Cheetos Giants®, twice as large and with two variants: Extra cheese, with a plus of cheese, and Flamin 'hot, with a spicier touch.
For this launch, two giant screens have been installed in the Plaza de Callao, in the very heart of Madrid, where every day a new message is shared that buys the new Cheetos Giants® with the things that people want, since it arrives once the summer to a plan with your crush.
In addition, Cheetos Giants® has a fun spot and an important communication campaign in digital and OOH where it hopes to reach more than 90% of young people over 18 years of age and which leads to social media through the most leading influencers. The creative agency is Sips and Bites, the adaptation agency in Spain is Miller O'Connor and the media agency is OMD.
