Coca-Cola, as part of its "Share a Coke with" campaign, customize in 13 European countries 2.000 billion containers of the Coca-Cola family, replacing its iconic logo by the names of different holiday destinations, including 15 Spaniards.
Ibiza, Palma de Mallorca, Menorca, Gran Canaria, La Palma, Lanzarote, Tenerife, Malaga, Marbella, Valencia, Alicante, Barcelona, Cadaqués, Tarragona and Seville are the Spanish cities that since last May have used the packaging of the different varieties of Coca-Cola in some European countries (Coca-Cola original flavor, Coca-Cola diet, Coca-Cola zero sugar, Coca-Cola zero sugar without caffeine and Coca-Cola without caffeine).
In addition to Spanish cities, the names of other quintessential tourist destinations such as Cancun, Bahamas, Bali or Maldives are also included in this initiative.
This action will also be accompanied by some prizes. From June 1 to September 15, Coca-Cola offers in Spain the possibility of enjoying 107 trips to 31 different destinations, both national and international. To participate, it is only necessary to enter the pin code that appears on the plastic containers and 330ml cans of the Coca-Cola family on the web www.sienteleverano.es.
The media campaign will also feature a 10 '' television ad made by the Ogilvy agency.
