Coca-Cola's 2015 global campaign revolves around its famous bottle design, starring iconic celebrities such as Elvis Presley, Marilyn Monroe and Ray Charles.
A design so unmistakable that it could be recognized only by touch and so unique that it could be identified in a thousand pieces on the ground. That was the commission that led to the creation of the Coca-Cola bottle, which this year turns one hundred years. To commemorate this historic event, The Coca-Cola Company will host a year-round campaign that will include the airing of new commercials, a musical anthem and a series of art exhibitions of works by some of the leading contemporary artists. from around the world, including Andy Warhol, Norman Rockwell, and Peter Blake.
Born on November 16, 1915, the Coca-Cola bottle, which turns one hundred years in 2015, was created by the Root Glass Company of Terre Haute (Indiana). With its unmistakable curves and unmistakable profile, the bottle has become a global icon.
The Coca-Cola bottle centenary campaign will materialize in a series of initiatives, including:
- The Coca-Cola bottle: An American icon turns one hundred years old. Art exhibition at the High Museum of Art in Atlanta (Georgia).
- The Coca-Cola bottle: Inspiring pop culture for a hundred years. Traveling exhibition.
- 14 new digital and television recordings.