The Métaprotecteur of La Colline is the Swiss brand's first eco-conscious youth-illuminating protector, part of its new Clar•Ology ritual. This advanced skincare product is packaged in a quad pack, who developed his solution Regula Airless Refill to meet the brand’s demanding requirements for formula protection, recyclability and premium design.
In the words of Samy Frois, Packaging Purchasing & Development Manager at La Colline: “Quadpack has enabled us to overcome our challenge of combining eco-design and luxury packaging. Thanks to Regula Airless Refill, which features 100% recyclable components, a majority of recycled materials and hot stamping to facilitate sorting in recycling centres, we didn’t have to compromise on anything. We were also convinced by its wide range of customisation options, both in terms of printing and materials.”
Regula Airless Refill is a completely metal-free, refillable container made from recyclable materials. Respecting the brand's desire for local sourcing, it is manufactured and decorated at Quadpack's facility in Germany, which runs on renewable energy. This solution produced for Le Métaprotecteur contains 74% post-consumer recycled material (PCR). The outer bottle and cap are made from recycled polyethylene terephthalate (PCR PET). The interior is made from polypropylene (PP) for optimal compatibility and is perfectly suited to limit the volume of the product.
The sophisticated decoration has been achieved using a variety of techniques that reflect the prestige of the La Colline brand. The outer bottle is treated with a matte white coating, and the design has been applied using hot-stamping and two-colour screen printing. The adapter ring, hot-rolled in shiny silver, connects the bottle to the metal-free white pump. The cap is the finishing touch, decorated in silver using full-coverage hot-stamping, a more sustainable, solvent-free and low-emission alternative to metallisation. During its development, decorated samples were provided at each step of the process to ensure the correct look and feel.
In terms of performance, airless technology helps maintain product integrity by protecting the formula from air and external contaminants. In addition, dosing is consistent with each application, while its high restitution rate ensures waste-free use.
