Courrèges presents a line of 100% eco-designed fragrances. The collection Imaginary Colognes it is the result of a marketing approach initiated by the brand in response to new consumer demands. The four different natural fragrances, available in a 100 ml format, demonstrate a sustainable approach, from the fragrance to the outer box through all the different components of the the packaging.
In line with its sustainability strategy and consistent with the shape of its historic bottles, Courrèges chose the model Verdi in light glass. Coverpla added a pump fitted on a screw collar (CV15). As such, the product can be refilled at the point of sale or recycled after the pump and metal parts have been removed.
Designed by Coverpla, the Verdi model is part of the range ecoline by Luigi Bormioli. Reduce material usage (up to 40%), using 100g of glass for a 100ml container. This approach enables an average 60% reduction in carbon dioxide emissions across the entire value chain, from production to sourcing (compared to plastic, blown or molded glass).
