NVCH hhas chosen Epson as your technological partner to advance in the customization of their products. Thanks to the printer series Epson Color Works, the winery can customize the labels of the bottles according to the tastes of your customers. This model enables color inkjet and makes it possible for CVNE to print its own high quality labels very quickly.
Specifically, the model used by CVNE is the ColorWorks C3500, which allows the customization of its reserve bottles, both for online sales, as well as for events and celebrations. Through this solution, product sales have quadrupled in two years and the project has been expanded by creating a "photo booth" that allows visitors to the wineries to photograph themselves to personalize their own bottle.
Xavier Aliaga, Head of Sales Business Systems at Epson Iberia, points out that «our mission is to help transform the labeling industry from monochrome to color, since the incorporation of the latter allows raising the brand image and attracting consumer attention to increase the willingness to purchase the product ”. In addition, he concludes: «In recent years we have seen the catalog of manufacturers grow in terms of self-adhesive materials designed for labeling. This wide range of materials, combined with the use of ColorWorks printers, allow all types of companies in any sector to benefit from color labeling "at home". The fact that it can be done on demand allows to reduce total costs of printing and labeling for storage and inventory. In this way, obsolescence (design or regulatory changes) and waste (due to minimal amounts of manufacturing or deterioration of the material over time) are avoided, contributing to sustainable development objectives ”.
