DAMM continues to strengthen its commitment to the digitization of strategic processes with MyMediaConnect.
With a turnover exceeding 2.025 billion euros in 2024DAMM positions itself as a benchmark in the beverage sector in Spain and international markets, maintaining a strong presence in more than 130 countries and selling around 21 million hectoliters of products, including beers, water, and soft drinks. It boasts beer brands such as Estrella Damm, Voll-Damm, Victoria, Turia or the waters Veri y Lightweight Fountain.
The collaboration with MyMediaConnect This has allowed DAMM to digitize and optimize a critical part of its value chain: the management of packaging processes and branded materials. The platform, developed in Spain by a team of marketing, design, and graphic arts professionals, facilitates more efficient management of designs, versions, and validation processes, reducing errors, costs, and operational times in complex projects.
The relationship between DAMM and MyMediaConnect continues to evolve with a focus on new digital transformation challenges, consolidating a collaborative working model that combines Damm's industrial leadership with advanced technological solutions.
“Digitalization through MyMediaConnect has become a key factor for organizational efficiency,” he says. Manuel Asensio Ortega, R&D&I Product Manager at Damm Group.
MyMediaConnect It is a digital platform created in Spain by a team of marketing, design and graphic arts professionals that aims to allow for a much more efficient management of packaging design processes and other brand materials.
