Damm Original / Vidrala

11, November, 2013

The Vidrala group has designed the new 66 cl Damm Original bottle. It is the latest design to emerge from Vidrala's collaboration with the Damm beer group. An elegant engraving at the neck with the year 1876 stands out on the bottle.

The Vidrala group has designed the new 66 cl Damm Original bottle. It is the latest design to emerge from Vidrala's collaboration with the Damm beer group.
An elegant engraving at the neck with the year 1876, the date of the creation of the Damm company, stands out on the bottle. A little further down, at shoulder height, there is another engraving with the word "Original", which highlights the fidelity of the beer to the original recipe of preparation, thus reinforcing the positioning of the product.
The packaging has been designed with the sustainable spirit that characterizes both companies, thus trying to lighten the weight and increase the use of recycled glass in the manufacturing process.

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