Daniche partners with Covepla for the launch of Pirate Song

April 17th 2023

coverpla

daniche is a vietnamese fragrance firm that offers a range of natural scents. Pirate Song is one of them. For its launch, Daniche chose to partner with coverpla, selecting all the components for its primary packaging from the catalog of the French company.

The launch of Pirate Song coincides with the recent opening of a flagship in Ho Chi Minh City, which will offer a full range of products (fragrances, scented candles, reed diffusers, and hand and body cleansers).

"Each of our fragrances tells a charming story." The brand chose the Mystère de Coverpla bottle in a 50ml format, its own design also available in a 100ml version. Daniche selected the Top Passion plug decorated in high-gloss silver, as well as the matching accessories (pump, pump cover) to accompany it.

In the same natural vein, he added a label printed on elegant paper with a tissue-like texture.

This launch is based on an agile development model in which the mix-and-match of different standard components and the choice of finishes offers a product with the guarantee of a strong identity.

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