Delamata Design He won an award pentawards silver with the rebranding of the entire range of Rianxeira products.
rianxeira presents in 2019 its new brand image and renewed packaging in accordance with its positioning focused on sustainability, transparency and healthy living.
The challenge for the agency was to achieve a refreshing change without losing the essence of the brand. The proposal was to return to the origin of the brand and to a concept that had been lost in time. The agency decided to return to the first Rianxeira logo based on Sophia Loren's performance in “La donna del fiume”, which inspired a visionary Jesús Alonso Fernández, founder and honorary president of the Jealsa-Rianxeira group, who registered the brand logo Rianxeira in 1958. Since then, the image of this beautiful brunette woman holding a basket of fish with her arms raised has traveled the world.
The main objective achieved thanks to this design proposed by Delamata Design was to break the codes established in the sector and create a fresh, new and iconic image for Rianxeira's packaging.
