After succeeding in its editions in London, Birmingham, Zurich and Hamburg, Packaging Innovations takes place on 5 and 6 November at the IFEMA fairgrounds in Madrid. The fair hosts the first edition of the IPA awards, which award, at an international level, the best packaging works; those that offer greater added value and better levels of talent and design.
Derprosa, the graphic arts brand of the world leader of BoPP Taghleef Industries Group, is focused on the manufacture of films for laminating luxury packaging, basing its world leadership in this sector on the innovation and quality of its products. The company is present at the fair, at Stand C2 in pavilion 12 of IFEMA, sponsoring, as a sponsor, a special category, the DERPROSA SPECIAL IPA AWARD, awarded to the best application of a Packaging laminated with a Derprosa film.
In addition, during the event, Derprosa exclusively presents the first study worldwide on "Neuromarketing applied to Luxury Packaging", which analyzes how lamination affects Packaging and the purchase intention by the end consumer, in laminated products with SoFT TOUcH, Derprosa original product. The study has been carried out by the company specialized in neuroscientific techniques applied to the marketing sector Brain House Institute.