Tetra Pak and The Walt Disney Company have signed a collaboration agreement for the interactive packaging design in dairy beverage categories. This agreement materializes in eighty designs inspired by Disney and Marvel in carton packs for UHT milk, fresh milk, shakes and protein drinks of the Qualité & Prix de Coop brand. These interactive packages will have a unit’s QR code with fun and helpful consumer information on the health benefits of milk.
This is the first Tetra Pak campaign to revitalize dairy categories with Disney and Marvel-inspired characters to help Coop products stand out to consumers in honor of Disney's 100th anniversary.
Farahnaz Mohsenin, Project leader for Coop Disney collaboration at Tetra Pak, states: “It is exciting to see how our collaborative approach opens up new opportunities for our customers. The campaign includes one of Switzerland's largest retailers, Coop; Swiss dairy market leaders Emmi Group and Cremo SA. This is another example of the benefits of teaming up with Tetra Pak. We are thrilled to see this roll out over the next nine months, coinciding with the release dates of Disney and Marvel movies for maximum impact."
In Spain, Pascual Quality and Juver Juices, leading national food brands, were pioneers in Europe in Tetra Pak's collaboration agreement with Disney. Specifically, Pascual Quality, inincorporated designs from the Lightyear film for the packaging of its different varieties of Batidos Pascual. For its part, Juver Juices has dressed the packaging of its Fruit and Milk range withn characters from some of the most popular Disney Pixar movies: Monsters SA, Cars, Toy Story, The Incredibles and Finding Nemo.
