Don Matías / Icon

January 20, 2016

Don Matías products are characterized by their artisanal and natural spirit

The products Don Matías they are characterized by their artisan and natural spirit, a premise that had to be clearly communicated.

From Peru, Icon was inspired by the market slates to create a handwritten typeface, and made it the protagonist of the packaging: the texts visibly describe the benefits of the ingredients and the uses of the product. Illustrations are by Giuliana Gotuzzo.

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