Easyfair launches Paris Packaging Week, a new identity for ADF & PCD and PLD Paris

January 3, 2022

Paris Packaging Week

easyfair open a new chapter for ADF & PCD and PLD Paris, with the launch of a new graphic identity and new brand: Paris Packaging Week.

The colorful and vibrant design strengthens the identity of individual events for their markets, while creating a new platform to unite the French and international packaging communities at Easyfair events in Paris, London and Milan. The new brand will be launched for the 2022 edition of ADF & PCD and PLD Paris, which will take place on the days June 29-30, 2022 in Paris Port of Versailles Expo.

ADF was launched in 2007 and is the world's only annual exhibition that brings together suppliers and buyers for the global aerosol and dispensing systems market. In 2022 it will bring together more than 100 exhibitors.

PCD is the world's leading exhibition for packaging innovators in the perfume, cosmetics and personal care markets, which was launched in Paris in 2001. By 2022 it will have around 450 suppliers of packaging and services for the beauty market.

PLD launched in 2020 and unites the premium and luxury beverage packaging community, connecting buyers and packaging designers for wines and spirits, premium beers, ciders and non-alcoholic beverages with over 150 leading suppliers.

Along with the three different but located together exhibitions, with a total of more than 600 exhibitors, the 2022 edition of Paris Packaging Week will host three stages of the conference; a new gallery of key cross-industry packaging trends hosted by the ADF, PCD and PLD Innovation Awards; Guided visits; networking and party areas; and the best design in the world at the Pentawards gallery.

A new website for the event has been launched at www.parispackagingweek.com with a fresh and clean user interface. A number of new features will be introduced on the website in the coming months.

The designs of the new brands have been created by Butterfly cannon, a leading independent design agency in London in the premium and luxury sectors.

International network

Together with a new look for the Paris event, the new branding creates a strong and coherent identity for the Easyfair family of events for the luxury and premium packaging innovation communities in London, Paris and Milan.

En Milan, a new edition of PCD will be launched in May 2022 to serve the southern European beauty market together with Packaging Première, the leading luxury packaging event in the region that has particular strength in the secondary packaging market. In London, Easyfair's existing packaging events have recently been renamed London Packaging Week and in September 2022 the event will feature editions of PCD, PLD, Packaging Première and a new brand, Food & Consumer Pack, for the goods market. of consumption.

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