El Champagne Ruinart Vreturns to Arco, the prestigious International Art Fair that will be held in 2022 from February 23 to 27. For this occasion, Maison Ruinart has selected the artist Jaime Hayon as the person responsible for his creative intervention on the second skin case, Made in paper and eco-friendly design.
This artistic creation is inspired by Maison Ruinart's concern for a more sustainable world expressed through color and the imagery of Jaime Hayon. The second skin case becomes a blank canvas to express the elements that unite the artist with the brand: the earth, life and the celebration of nature.
The 20 magnums recreate nature, animals, birds and imaginary beings of the artist. Objects from his daily life related to natural elements that are intertwined in an unreal fantasy world.
Fresh tones in a complete palette of more than 37 colors, predominantly green, elevating the work to a space between the natural and the wild. A canvas in which the plants organize the space by distributing all the elements in the work in sections, following the same line in each of the 20 custom bottles.
Jaime Hayon's delicate work with Ruinart will be on sale in the Arco space at a price of €600 and can be purchased upon request from the brand. The sales of these 20 exclusive magnum bottles will go to the NGO (R)ForestProject, whose objective is to repopulate the world with trees and raise awareness to care for the planet.
This limited edition is offered in magnum format: Ruinart Blanc de Blancs and Ruinart Rosé.
Composed of 100% paper made from wood fibers from eco-managed European forests, the 'second skin' case is 9 times lighter than the previous generation of boxes and reduces its carbon footprint by 60%. Matching the characteristic shape of the bottle, the case protects the champagne from light, resists the humidity of a cellar or refrigerator, and can even remain in an ice bucket for up to 3 hours without deteriorating.