The new positioning of the brand, the restyling of its identity and its new limited edition packaging, work of the Barcelona agency Roberto Núñez Studio, have managed to convey the story behind the brand.
The new packaging design for the limited edition of the Ramón do Casar Varietal wine won the silver Best!N Food award of the beverage category.
The origins of the prestigious Galician winery date back to 1955 and the life of Ramón, a Galician emigrant who went to Venezuela to fight for a better future. Ramón's dream, to return to his land and forge a family project around the world of wine, culminated in 2013 with the construction of the winery, and a year later, with the launch of the first vintage.
The story of reinvention and personal improvement behind the brand is conceptualized under the claim ''Ramón do Casar, since 1955 starting from scratch'' and that is also why the wine is presented in a wooden case shaped like a suitcase.
