The instinct of luxury with Guerlain

7, June, 2022

Guerlain Habit Rouge

Habit Rouge L'Instinct, the new men's fragrance Guerlain, is presented in a luxurious and elegant jar square with robust and decidedly masculine contours, inspired by the one contained in Habit Rouge in 1988.

The faceted bottle is topped by a heavy plug matte red with guilloché decoration, inspired by the art of watchmaking. It borrows its elegant lines from a Guerlain heritage model; the firm's first travel bottle designed in 1955 for L'Eau de Cologne Ode, which would later become the Habit Rouge bottle, launched worldwide in 1965.

Habit Rouge L'Instinct is an amber scent enhanced by rose, hemp and a hint of leather. The emblematic leather chord of the original fragrance is enhanced by the ardor of a new aromatic signature built around rose and hemp.


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