Tullis Russell launches a novelty for the SBS “trucard” range, with the introduction of the bright white “trucard”. Responding to the demands to achieve a higher level of whiteness in trucard, glossy white completes all the printing performance and environmental attributes associated with the brand but with the option of a new, brighter white that produces a reproduction of more vibrant color and images of more real impact. Developed specifically for the luxury packaging market but with other possible applications, the glossy white “trucard” is designed so that products can differentiate themselves.