The packaging of Magna Distinct Blonde Beer has been selected by the packaging platform Favorite Design for one of the most recognized international design awards in the sector. The packaging that wraps its bottles and cans has been designed by the team of Simple Packaging Studio and selected as one of the best of 2024 in the Alcoholic Beverages category. Additionally, the Spanish project will be included in the book published annually by Favorite Design featuring the year's best designs and trends.
Simple Packaging Studio assures that from the beginning they were very clear that the objective should be to simplify messages and eliminate superfluous ornamental elements to give prominence to the brand, which has been key to giving the design the modernity it needed.
Gaizka Ruiz Madrazo, creative director of Simple Packaging Studio, highlights: "We had to break that barrier to find a place in the market among the most modern beverages, where simplicity is the trend that best connects with the new generations, but without losing certain beer codes.”
For its part, Jose Antonio Primo de Rivera, Journey Director of Magna, says: "We are proud that Magna has received this prestigious recognition. It shows that we are doing things right and encourages us to continue working toward a goal: the brand's potential in the lager market."
