Concrete created a brand identity and a reusable and ecological packaging system for MOB Beauty.
Created by the former founders of MAC Cosmetics, the line is a collection of customizable and reloadable color palettes. Each is made with at least 50% post-consumer recycled PET content, with a goal of 100% in development.
For secondary packaging, instead of typical boxes, compact bamboo shells and 100% post-consumer recycled corrugated cardboard boxes are used.
This packaging has been recognized with the Dieline 2022 Award Best of Sustainability.