Perfume packaging, protagonist in sustainability and exclusivity

November 22th 2021


Never a material and a design have identified so much what it contains, to the point of determining its purchase and, of course, retaining it. With the end of the pandemic and the return of "normality", perfume regains its leading role, as a consequence, the demand for glass packaging increases.

The consumer chooses a perfume for what it contains and for what it conveys with its image: usability, quality, design, materials, sustainability ... Everything influences the purchase decision. In this context, glass is the spearhead in perfume packaging: RAFESA The packaging stands out as a presentation letter for the product.

Currently, the firm confirms that the market is beginning to show its needs and preferences with glass as the main protagonist. These, however, are not the same. The need to bet on procedures sustainable it is manifest and has intensified after months of confinement. A younger audience committed to the future of the planet prevails and sets trends that go beyond fad or fashion. hyping of the moment. The company is committed to glass recycled to respond to these concerns, while also highlighting the rise of the wild glass, where the circular economy prevails.

"Concern for the environment is a variable that determines the choice of one perfume or another, which affects -and a lot- the container, prioritizing glass”, They point out from RAFESA, which has opted for the expansion of the range of sustainable glass solutions, with the capacity to respond to needs.

RAFESA focuses on offering packaging for perfumes capable of transmitting the values ​​of each aroma and of the firms that have its trust. The portfolio of containers, with different sizes and innovative designs, adapt to any need with a common purpose: to achieve a complete and attractive solution.

An example is 'Premium glass', an exclusive selection of packaging for perfumery, cosmetics and home fragrance. Premium glass is presented as a line with a very careful design that enhances quality and offers exclusivity to the brand.

The range of glass containers and accessories offered by RAFESA is a sample of the versatility that glass packaging offers in general and of premium glass in particular with a higher quality material that the brand combines with its accessories in aluminum, wood,…. This entire range becomes the most suitable options on an aesthetic level to further enhance the exclusivity of glass packaging.

RAFESA will be present at the EMPACK fair in Madrid on November 24 and 25 where it will present its novelties and solutions for perfumery, cosmetics and home fragrance.

You can find us at Stand 9K37.

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