Aguas Danone's online sales and home delivery platform, "Font Vella at Home" (www.fontvellaencasa.es), until now available in Barcelona and its surroundings, expands its area of action nationwide and lands in Madrid.
Since its launch in 2017, the company's e-commerce platform has been committed to a progressive expansion and growth plan, thus taking more and more prominence among the commercial lines of the business of Danone waters.
The implementation of the service in the capital translates into entering a key market at the national level, and represents the most significant expansion to date in this regard. Likewise, the service also reinforces its presence in Catalonia by expanding its coverage area and reaching, since last Friday, May 22, the towns of Badalona, Cornellà de Llobregat, El Prat de Llobregat, Esplugues de Llobregat, Sant Adrià del Besòs, Sant Joan Despí, Sant Just Desvern and Santa Coloma de Gramenet.
On the platform you can find all the formats of Danone natural mineral water, Font Vella and Lanjarón, as well as other company brands such as Evian and the sparkling mineral water fonter. The product range is completed with refreshing drinks based on natural mineral water from Font Vella and limited edition products. Finally, and as a novelty, Font Vella en Casa has recently integrated into its offer also the vegetable drinks of the Danone business, Alpro.
The service is carried out in a margin of 24 - 48 hours, from Monday to Saturday; And it does not have a weight limit or shipping costs.
According to Jerusalem Moura, Marketing Director of Aguas Danone in Spain, «'Font Vella en Casa' is a key strategic business line for Aguas Danone. Today's consumer is looking for practicality and new ways of buying and consuming basic products, and we want to give it to them.
A line of work that takes importance in the current moment of health crisis. The impact of Covid-19 has generated a new reality regarding the consumption of basic products online. According to the barometer published by AECOC Shopperview 'Consumption and purchase inside and outside the home', 17% of consumers will buy more through online channels once the confinement ends.