fonter, a brand of the Danone Group and one of the leading sparkling waters in Spain, continues to grow in a highly competitive market. Little Buddha Agency It took on the challenge of updating its visual identity, reinforcing the graphic hierarchy and highlighting its low sodium content, while relaunching its lemon-flavored variant, now renewed and in perfect aesthetic harmony with the Original range.
The goal was to preserve the clean editorial design that characterizes the brand, but with greater sophistication, a premium touch, and a more contemporary feel. To achieve this, the logo, The color palette was renewed and elements that convey elegance were incorporated, modernizing the image and preserving the legacy of this brand with more than one hundred years of history without giving up its essence.
The result: a renewed, coherent and differentiating identity that reinforces Fonter's positioning in the sector and also connects with new generations of consumers.
