With the launch of Elixir, a light glass jar dedicated to cosmetic products, especially serums and foundations, stoelzle adds to the growing desire of cosmetic brands to adopt more environmentally friendly packaging solutions.
By reinventing its standard serum bottle, Stoelzle has achieved a significant reduction in weight. At just 53 grams, Elixir is 32% lighter than its predecessor, which weighed 78 grams. This innovative approach not only improves the bottle’s usability, but also underlines sustainability. Elixir’s lightweight design results in a 32% lower environmental impact compared to the standard 30ml serum bottle, thanks to lower raw material consumption, making it a conscious choice for environmentally conscious consumers. Despite the reduced weight of the glass, Elixir ensures optimal mechanical strength while minimising environmental impact, in particular by reducing CO2 emissions.
The classic cylindrical shape of Elixir, a popular choice for serums and foundations, fits in perfectly as an alternative to existing cylindrical designs on the market. To complement Elixir, Stoelzle offers a variety of matching closures that ensure precise dosing and effortless handling; various dispensers, such as sprayers, pumps, pipettes and more, are compatible with this new dropper bottle, available in high-quality materials.
