ERZI Flock-Technik Applikator GmbH has joined the group PSB Industries, owner of the packaging companies for beauty products Quadpack and Texen.
ERZI's specialized knowledge and unique flocked applicator technology complement PSB's capabilities for innovation and the development of dip-in solutions. ERZI will continue to supply innovative, high-performance flocked applicators directly to the market.
Alexandra Chauvigné, CEO of PSB Industries, states: “We are delighted to welcome ERZI to the PSB family, in line with our strategic growth. We have found the perfect match in ERZI, an industry leader with numerous synergies: a family-owned company with unique expertise, a strong foundation in design and innovation, and similar values. At PSB, ERZI will have the necessary resources to expand its operations, broaden its reach, and accelerate new product development, bringing its experience to the group to benefit all our customers.”
Based in Reutlingen (near Stuttgart), Germany, ERZI develops and manufactures flocked applicators for makeup formulations such as liquid lipsticks, lip glosses, eyeliners, eyeshadows, and concealers. Family-owned and operated for three generations, it is a market leader in flocked applicators, creating standard and custom products for global beauty brands and packaging companies.
Andreas Zindel, CEO of ERZI, remains at the helm of the company, reporting directly to Alexandra Chauvigné. Zindel states: “ERZI will continue to operate independently and with integrity, as we have for decades. We will maintain the brand and identity. We will remain focused on our core business: producing the world’s finest and most innovative flocked makeup applicators. ERZI’s vision and values are fully aligned with those of PSB Industries, and together, we are writing a new chapter in the company’s history!”
This operation complements PSB's significant investment in the manufacture of dip-in containers at the Texen and Quadpack factories, as well as the development of Quadpack's standard dip-in range.
