The limited edition of the Estrella Galicia beer La Casa de Papel, in the usual sales channels.
In the coming days, 85 million bottles of Estrella Galicia with this image will reach the brand's international market. Consumers from a total of 60 countries, including Mexico, Morocco, Turkey, Russia or Singapore, will be able to get the special edition of La Casa de Papel, one of Netflix's most successful series.
Santiago Miguelez, marketing director of Hijos de Rivera, points out: «From Estrella Galicia we have experienced the success of the Netflix series as our own. The integration of the brand has been on a large scale and the fans of La Casa de Papel have enjoyed full identification with the values of La Resistencia, the motto of our brand ”.