FCB Merchandising-American Nike / Oxigen

November 21th 2016

Premium packaging design

Design the packaging premium, created for the launch of the new FC Barcelona jersey of the 2016/17 season.

It is a pack in two colors, where the added value is found in the soft of the paper and the details of the logos finished in silver stamping.

Inside the box, once the shirt is removed, a properly fitted card appears, made entirely with stamping and laminated with red Syrian paper, creating a chromatic contrast.

A clean packaging, very sober and without superfluous details, made by the studio Oxigen, under the creative and art direction of Sònia Rodríguez Grau and Carlos Pérez.

Photo: Marçal Vaquer.

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