The Spanish brand of Flopp sustainable cleaning products has decided to reinvent itself by collaborating with the renowned illustrator Javi Royo. Flopp, which in a few years has managed to save 1,2 million liters of water, more than 200 tons of plastic and reduce its carbon footprint by up to 70% compared to similar products in its category, seeks together with Javi Royo to promote a change of consciousness in household cleaning habits and waste culture through an innovative and fun approach. In addition, part of the money raised will go to the association The Gravity Wave, specialized in waste collection and ocean cleaning.
Javi Royo is famous for his La Cebolla Asesina saga and his work in publications such as Interviú, Santillana and El Virus Mutante, where he has collaborated with personalities such as Forges, Gallego y Rey, El Roto and Pablo Carbonell. The objective of the collaboration with Flopp is to raise awareness among consumers about good home hygiene habits and the reconciliation of tasks, as well as the culture of work. waste. For this he has created a series of illustrations and vignettes that will dress the the packaging of their products, with messages and jokes to consumers so that, through a relaxed tone, they adopt some 'tips' that will help them improve in the aforementioned issues.
Founded in 2007 by Elisabet Jordá, Flopp was born from a commitment to offering environmentally friendly products. “At Flopp we want change, a cleaner world and to raise awareness. “We are saturated with messages and information and we believe that our collaboration with Javi can help us create an activist and fun community under the premise of humor to generate greater knowledge about sustainability,” he explains. Mariana Porrero, Branding Manager at Flopp.
Promote responsible cleaning with fun communication
Javi Royo is a well-known Spanish illustrator who uses his works and networks to raise awareness about feminism, sustainability, social discrimination and other activist topics, always with humor and empathy. The artist, who stands out for his ability to communicate complex ideas in a simple and effective way, explains that “it has been very fun to work with Flopp, because they have dared to use humor in their packaging, which is a very powerful communication tool. . I imagine being in a supermarket and finding a product whose packaging contains a joke that connects with you, it is fantastic,” explained Royo. In addition, he emphasizes the importance of raising awareness about conciliation and the equitable distribution of household responsibilities. “It's not just about 'helping', but about fully assuming the organization of the home, such as going to buy products and managing household tasks,” adds Royo.
For his part, the CEO of Flopp Raimundo Burguera assures that “by 2050, if we continue polluting at this rate, there will be more plastic than fish in the oceans, and the home cleaning industry is one of the biggest polluters. “Flopp seeks to democratize the use of ecological cleaning products, making them accessible.”
