brandsummit has developed for friska, a new brand of filtered water, its strategy, name, slogan, verbal identity, branding, packaging, photography, web design and development.
The brand territory of “clarity” guides the project. They have created a simple, sophisticated, elegant and versatile brand using white, black and shades of grey, with a strong focus on photography, splashes of colour and fluid illustrations, as well as abstract shapes and silhouettes that convey suggestive sensations. The logo is elegant, in the style of a fashion or perfume brand, designed to elevate the value proposition.
