Founder Triple Madera updates his image with a more premium packaging

February 2th 2021

El Brandy Premium Solera Gran Reserva Fundador Triple Wood changes its packaging to adapt to new consumer demands and acquire a more modern style.

The new bottle and case, chaired by the Pedro Domecq coat of arms, they maintain the essence of the first Spanish Brandy. The innovative label, which is located in the central part, stands out for the technical complexity necessary to achieve the embossing and stamping effect. These small details are, together with the great quality of the liquid, what make Fundador Triple Madera a product that stands out above the other Brandies in its category.

Angel Pineapple, Chief Commercial & Marketing Officer of Emperor Distillers, comments: «the change in the packaging of a product as important to us as Fundador Triple Madera, our Brandy Solera Gran Reserva, is an addition that positions the product in a better way in the market, adapting its new line to such excellent characteristics of a product like this. Without a doubt, we can affirm that this new image highlights the excellence of the liquid that it contains inside and that it is strengthened by the elegance and delicacy of this product ”.

Fundador Triple Madera is a Solera Gran Reserva Brandy, inspired by the Brandies from the soleras of the XNUMXth century. Its aging in boots previously wrapped with Fino, Oloroso and Pedro Ximénez achieves that the holandas acquire the nuances

Unique to the wood, resulting in a velvety brandy with some wine hints.

Soft and intense at the same time, Fundador Triple Madera has been created in the Jerez wineries by Pedro Domecq, where centuries later those centuries-old boots in which the first Spanish Brandy was made are still kept.

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