Garrofe has designed the the packaging and the visual of the communication campaign of the new line Skin lux de Júlia, a collection of serums designed to offer a specific and personalized treatment for different skin types.
Silver packaging gives the product a solid and tech image, in order to convey the feeling of innovation and progress from the beginning. In addition, a dropper was added as an application method with a different color for each elixir that identifies each product benefit at a glance.
All the pieces, both communication and packaging, have been worked under the same axis to provide the new line with the maximum coherence in terms of its values and the product-benefit ratio.