For the first time, the historic Portuguese wine brand hunk presents its emblematic White wine in a can and has chosen the Ardagh wine can, specifically designed to protect the flavor of the beverage while offering portability, convenience and sustainability.
The iconic brand of Society of Borges Wines It dates back to 1905, but Gatão has a fresh image with strong appeal to younger consumers. Vinho Branco de Gatão is a young white wine characterized by notes of lemon, passion fruit and pineapple, with a moderate alcohol content.
La aluminium can 250 ml, with a modern and fresh design by Atelier Rita Rivotti, it is unbreakable, light and quick to cool, easy to open and hold. It is also a sustainable packaging option; the metal is infinitely recycled without losses and the cans are highly efficient from a logistical point of view: a 250 ml can represents less than 5% of the total weight of the product, which increases the volume of wine that can be transported by a truck and its time reduces overall transportation costs.
The cans will be sold in supermarkets in Portugal, soon expanding to Brazil, the United States, Spain, Canada and Cyprus, as well as the other 70 markets where Gatão is present.
