WHERE IS THE PERFUMERY AND COSMETICS RETAIL SECTOR HEADING, AND WHAT ROLE DOES PACKAGING PLAY?

30 June, 2026

The consolidation of perfume retailers, coinciding with the growth of niche perfumery, is coupled with e-commerce and new consumer trends in perfumes and cosmetics. In this context, packaging is increasingly becoming a differentiating factor, adding value and playing a fundamental role in brand storytelling.

SPEAKERS:
– Joan Campderà – CEO of Aktiva
– Nora Hamelin – Co-founder of Beauty Collective
– Daniel Fernendez – Commercial Director, Comas Group

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