The French brand of sun products Hey Poa I work with quad pack to create their first facial stick: they wanted a packaging with an attractive aesthetic, with the lowest possible plastic content and easy to apply to the face. Face Sun Stick SPF50+ It was launched in record time to coincide with the summer season, in Quadpack's refillable packaging Infinite Panstick of 15 g.
Hei Poa's Product Manager, Laura Emery, explains how the search for the ideal stick went: “We were looking for a sustainable packaging for our new SPF50+ Sun Stick. Quadpack presented several solutions that I found inspiring. Ultimately, we were won over by Inifinite Panstick because it ticked almost all of our boxes: refillable, made from recyclable plastic, suitable for four-colour printing and with an ideal diameter.”
The 21,3 mm diameter of Infinite Panstick – smaller than the usual ones available on the market – makes it easy to apply to localised areas such as the bridge of the nose, lips or ears. To reduce plastic content and facilitate recycling, Hei Poa chose to add 50% post-consumer plastic (PCR) to the PP mono-material packaging. It also comes with a refill: the brand has created the eco-friendly Stick Solaire Visage SPF50+ refill.
Heat transfer was used to apply Hei Poa's colourful graphics, which allows for a great deal of creative freedom. The same care was taken with the decoration of the refill, to avoid it being considered an inferior version of the full pack.