Heineken® celebrated its 140th anniversary with the launch of a spectacular interactive light installation. The company lit up its spiritual headquarters at the Heineken Experience museum in Amsterdam with five thousand iconic green Heineken bottles, each with an LED light inside, to create a huge digital video screen, on which messages from millions of people appeared. fans that the brand has all over the world. This innovative exhibit remained installed outside the building from December 7, 2012 to January 3, 2013 to celebrate the ingenious spirit of Heineken, and is the first installation of its kind on such a scale. Anyone could share their own celebratory messages via Facebook, which then appeared in this dynamic showcase, along with images inspired by the evolution of the iconic brand.
