In these large areas called "Hispack Challenges" The conferences and essential activities of the fair will be concentrated. In total about 70 sessions in which 185 speakers will participate, as well as workshops, demonstrations, exhibitions or guided tours.
Sustainability by Hispack: This space on sustainability in packaging will propose answers for the preservation of natural resources, the use of new materials, processes and applications, taking into account both their final use and their subsequent recovery and reintroduction into the system.
User Experience by Hispack: This area will be dedicated to highlighting the optimization of the experience of use of packaging so that brands seduce, interact and trust the consumer through the packaging. The conferences and round tables will focus on six main axes: the structural design of the container; printing applications; branding strategies; experiences and interaction through smart packaging; neuromarketing and consumer-centered design; and the construction of the Premium experience in food products and perfumery and cosmetics.
Automation by Hispack: The area dedicated to automation seeks that companies using packaging solutions understand how to evolve towards the digital business model through their packaging operations and what are the technologies to achieve it.
Packaging Logistics by Hispack: The contents that will be treated in the conferences will be related to the traceability and the optimization of the monitoring and control of the products via smart packaging; collaborative robotics; Warehouse 4.0 with Smart processes and operations; regulatory trends and changes in load stability; urban logistics and deliveries in the last-mile of the chain and the keys to packaging for electronic commerce.
