"Dialogues on packaging" is an initiative of Hispack Hall of Fira de Barcelona and IQS Executive Education which will take place in four Spanish cities (Valencia, Madrid, Seville and Barcelona), thanks to the collaboration of technology centers and educational entities in these locations. Next Thursday, February 8, the first session will be held in Valencia, in which the keys to manufacturing more sustainable containers and packaging will be discussed in order to reduce environmental impact, while improving consumer perception.
From February to April, "Dialogues on packaging" will address in conferences and round tables different issues that make packaging a strategic piece to improve business results. It will talk about the contributions of the container and packaging in areas such as sustainability, logistics, user experience and the increasingly relevant role of packaging as a sales and communication element. The director of Hispack, Xavier Pascual, explains that the main objective of this new forum is “to reinforce business knowledge about packaging, an increasingly decisive element in the global strategy of any business, and to promote networking and exchange of ideas between professionals from sectors both suppliers and users of containers and packaging ”.
The "Dialogues on packaging" cycle will begin on February 8, at the AINIA technology center in Paterna (Valencia) with a conference on how to offer the consumer more sustainable packaging solutions. Inspiring success stories such as Dulcesol and Danone and various strategies to allow the integration of packaging to improve environmental impact indicators will be announced. It will continue on March 8 in Madrid within the framework of Farmaforum with a session focused on convenience packaging applied in the pharmaceutical sector. On March 20 it will continue at the Loyola Andalucía University, where strategies to add value through packaging to agri-food products will be discussed, and finally it will conclude at the IQS in Barcelona, on April 10, with a conference on packaging and e-commerce .
Registration to participate is free and can be done through the Hispack website. "Dialogues on packaging" is part of the agenda of training and sectoral events "Pack Experience" promoted by Hispack, the leading trade fair for the packaging, packaging and POS sector in Spain. In its next edition, which will take place from May 8 to 11 at the Fira de Barcelona's Gran Via venue, Hispack plans to gather 700 direct exhibitors in 35.000 m2 of net exposure and will have an extensive training program on different aspects of packaging. .
